Detours

Sometimes a business has grown, evolved, and gotten better at what it does. But its website is still introducing the version of that business from ten years ago. That’s an opportunity for someone who can help it catch up. I’m Angie Norris, and this is Side Hustle GPS. Today, we’re stopping in Tech Junction to explore Website Refreshes. I’ve created thousands of websites over the years. I even had my own landing page agency. So I know how much work used to go into taking an idea and turning it into something someone could actually visit. And now, with AI, some of the design work that took me hours can happen in minutes. That still amazes me. You can explore layouts, improve the wording, coordinate colors, and show a business owner possibilities they might never have imagined. And you can turn that into a paid service. Think about the websites you’ve visited that were difficult to read, confusing to navigate, or just didn’t seem to match the business. Maybe the images were outdated. Maybe the services had changed. Maybe you couldn’t figure out where to click to contact someone. A refresh can help that business present itself more clearly. And here’s an approach I love: show them what’s possible. You could create a sample homepage concept before approaching the owner. Keep it as a private preview, then say, “I put together an idea for how your website could look. Would you like to see it?” That gives them something concrete to react to. You might even prepare a few different directions. One could feel warm and welcoming. Another could feel clean and modern. Another might highlight the personality of the owner. The point is to help them see their business through fresh eyes. And approach that conversation with care. Someone may have built that website themselves. They might be attached to it. It may have served them well for years. You’re helping them imagine what comes next. AI can help you review the existing pages, organize the information, suggest clearer headlines, and develop a design concept around their brand. But the finished result still needs your attention. Can visitors read it comfortably on a phone? Do the buttons and forms work? Is the information accurate? Can someone quickly understand what the business offers and what to do next? Those details are part of what you’re delivering. You also get to choose the scope of your service. You could sell the design concept and let someone else build it. You could refresh a few pages on an existing site. Or you could offer the complete project, with an optional ongoing arrangement for updates and maintenance. Before you quote, understand the platform, hosting costs, ownership, and what the client will need to maintain it. A beautiful preview is exciting. A website the owner can afford and manage is useful long after the excitement wears off. Your first money move? Choose one business whose website could communicate its value more clearly. Create one sample homepage concept and a short explanation of the improvements you’d make. Then offer a specific project with a clear price and clear deliverables. Start with something you know you can complete well. So, whose website could better reflect the business they’ve become? Explore Website Refreshes in Tech Junction at SideHustleGPS.com. It’s okay to outgrow your old website. Change reflects growth. And you could be the person who helps a business show that growth to the world.