Detours

Have you ever heard the first few notes of a jingle and immediately known the brand? Nobody had to say the name. You just knew. I’m not much of a trivia person, but play something familiar, and suddenly I’ve got an answer. That’s the power of a memorable sound. I’m Angie Norris, and this is Side Hustle GPS. Today, we’re stopping in Creator Coast to explore Business Jingles. In our last episode, we talked about turning personal memories into custom songs. Now imagine giving a business its own sound. Something short and recognizable that fits its personality. Playful. Confident. Warm. Energetic. A little musical introduction that makes someone think, “Oh, I know who that is.” I started exploring this for my own content. I had created a promotional video with clips of me speaking on different stages. It was animated, exciting, and full of movement. But it needed music to bring it together. And choosing music involves more than finding a song you like. You need to know whether you have permission to use it for that purpose. Especially when you’re using it in business content or hoping to earn money from your videos. I’ve had experiences where using someone else’s music affected monetization. So I started creating my own musical pieces for my brand, while checking the tools’ terms for how I could use them. Music for a promotional reel. An intro. An outro. Something that felt like me. And I loved the difference it made. That’s what interests me about Business Jingles as a service. You’re helping a business express its personality in a way people can hear. Think about a neighborhood bakery. Would its sound be cheerful and welcoming? What about a fitness studio? Maybe bold, upbeat, and ready to get you moving. The creative work starts before you generate any music. What does this business want people to remember? Who are they trying to reach? Where will they use the jingle? And what feeling should it leave behind? I use AI to help me think through those questions and shape a creative brief. Then I use that direction in a music-creation tool and listen to the results. Does it fit? Is the business name clear? Is it catchy without being distracting? Would it still work as a short intro? You might need a few versions before you find the right one. You can also use editing software to trim it, adjust it, and prepare different lengths. That’s part of the service you’re offering: taking an idea and shaping it into something the business can actually use. You’re creating a new identity for that business, so give it a sound of its own. And before promising commercial use to a client, check the rights for the music, any lyrics or other material you include, and the tool you’re using. Then explain clearly what you’ll deliver. Maybe it’s one short jingle with an agreed number of revisions. Maybe it includes a shorter version for video intros. Start with a project you can manage and price around the work involved. So here’s your first money move: Choose your own business—or create a fictional business for practice. Write down its name, what it does, who it serves, and three words that describe its personality. Then create a short musical sample that brings those details to life. Listen to it alongside a simple video or logo. Does the sound fit the brand? That sample gives you something to refine and eventually show a potential customer. So here’s your question today: If your business had a sound, what would it feel like? Explore Business Jingles in Creator Coast at SideHustleGPS.com. Let yourself be memorable. Sometimes a few seconds of music can give people something they remember long after the video ends.